In February, Villas Shoes opened a brand new location in the South African capital, Pretoria.
The luxury brand was founded in 1976 and has more than 20 stores around the world, with a strong presence in the US, UK and Europe.
It is also one of the biggest producers of luxury footwear, with brands like Clarks and Saint Laurent selling a range of high-end footwear and accessories in South African shops.
“The demand for aruba shoes has grown tremendously in recent years and there is a great opportunity to further expand our business and expand our portfolio in the aruba market,” Villas co-founder and CEO, Jérémie Villas, told New Scientist.
“Aruba has a rich heritage and is a classic African desert, with strong traditions of hospitality and social hospitality.
We have always loved the experience of working in a remote place and are excited to be opening our second location here in Pretoria.”
Villas shoes is currently in the process of expanding its brand presence to more than 200 stores across the country, and plans to open another store in the coming months.
But this is just the beginning for the brand.
Villas is also working with local designers to produce a range, including a collection of aruba sandals, shoes and boots.
These are meant to be unique and stylish, but are also practical and stylish enough to wear on the go.
A range of other footwear products also include sandals and boots, but not just for the casual visitor.
A pair of Villas sandals will cost $160 at the new store, and a pair of arubas shoes will cost around $100, and are intended to be used in different situations.
“Our business model is simple: we sell a range with great customer service, but we also make a living off of what we sell,” Villascas said.
“This means that we are focused on the customer, on the environment and on being good stewards of the planet.”
It is a concept that could have potential to change the way people live in the Sahara, and the brand hopes to do just that.
“We have been working with people from all walks of life, from students to professionals, and our customers have been amazing,” Villa said.
He added that the brand will also be expanding into other countries, like South Africa, Brazil, Mexico, Colombia and Uruguay.
“South Africa is a very dynamic place and I think this will help us to grow our business.”